Business owners are innovators, leaders, and scapegoats of today’s society. Every business owner has 3 main thoughts that drive them out of bed everyday and become the productive member that they are.
One: They know that people need or want their products and/or services.
Two: People depend on them. From the best customer to employees, a business owner is not an island.
Three: People want to give them money.
Of those three thoughts, it is the third thought that is the most intriguing. The great question is WHO is it that wants to give them money and WHY. Marketing 101 tells the owner their MARKET is WHO wants to give them money. WHY is answered with their PRODUCTS or SERVICES. PSS Enterprises is offering business owners 4 simple ways to help develop their business so that the market is aware of their product.
1. WEBSITE- Businesses today without a website are deemed (sometimes unnecessarily) untrustworthy. There are a variety of reasons that businesses do not have websites. The fact remains that today’s consumer expects to be able to check a business out online before spending their money.
2. SEO- Search Engine Optimization. SEO is key to letting the world know about products and services. The costs associated with SEO varies and can be set on a budget. Utilizing page rank and repetition, SEO puts the company name, product, or service at the top of the webpage, where consumers are likely to click first.
3. Mass Listings-Simular to SEO, mass listings puts the company name, address, phone number, and web page on multiple directories. The repetition of information in conjunction of backlinks create stronger, more credible web presence.
4. Public Relations- PR events still work in today’s digital world. A professionally written press release informing the public of a product or skillfully designed marketing piece will reach a demographic of the market that values traditional marketing. Community events, volunterism, and social events bolster market presence.
PSS Enterprises has marketing packages that fit any budget and every marketing package is uniquely designed for each client. Mention “DENTON IT” for 10% off of your final bill!! Call 1-800-285-2448 today to speak with a Solutions Specialist who are trained to identify your market and know how to exploit your products and services.