How do sales managers know if their campaigns are working? Profits are not necessarily a true indication of success. Great salesperson’s know that tracking the results of each sales campaign data will tell the true success. Jay Levinson, author of Guerrilla Marketing, devotes a whole chapter in his books to the importance of sales data analysis to assist you in finding the most profitable and successful sales campaigns. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers. With 15 different tools to help you analyze your data, there is no excuse for narrowing down your scope to specific targets. Here is a brief overview of all the different tools one can utilize.
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business
Internal Site Search
Find out how your visitors search your site, what they look for, and where they end up.
Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long term trends.
Find out which pages result in lost conversions and where your would-be customers go.
See traffic and conversion information for every link as you browse your site. (no download required).
Schedule or send personalized report emails that contain exactly the information you want to share.
Benefits of using Google Analytics
Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.
Google Analytics has all the features you’d expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use.
Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.
Scalable for any size site.
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
Integrated with AdWords.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Tracks all campaigns.
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Google takes the security very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves.
Hosted at Google’s global data centers, Google Analytics leads the industry in data integrity and protection. Google Analytics has always used first party cookies to ensure consistent tracking.
Part of a Larger Google Product Suite
Google Analytics is part of a Google ecosystem that includes products such as AdWords, AdSense, Website Optimizer, DoubleClick, Internal Site Search, TV Ads, Audio Ads, Analytics for Blogs, Checkout, webmaster solutions, and more.
Support and Professional Services
PSS Enterprises is dedicated to providing the quickest, most reliable support to all our customers. Call 1-800-285-2448 or email email@example.com for 24/7 support.
For the most comprehensive tools available, scalable to any size company, PSS Enterprises offers Google Solutions. Call 1-800-285-2448 to speak with a solutions specialist or email firstname.lastname@example.org to receive a customized solution.
*Citations: www.google.com/analytics (June 13, 2009)